For Vic Matiē’s Spring Summer 24 campaign we decided to take the most common of places – an office – and turn it into a stage for style, where every ordinary gesture becomes extraordinary. The fashion looks, the exaggerated poses of the models become the protagonists of provocative shots and memes capable of enhancing the product as much as the irreverent soul of the brand.
In addition to art direction and production, we took care of the social media strategy and video content, creating advertising campaigns and newsletters.
