For the VIC MATIÉ FW24/25 collection, the visual project revolves around the concepts of contrast and materiality, translating the brand’s identity into a visual narrative that is both essential and powerful.
The art direction and production create a language made of volumes, textures, and light, where every element contributes to defining a contemporary femininity: strong, conscious, and self-assured.
The entire creative framework, from concept development to set design, is built on a balance between formal rigor and spontaneity, resulting in images that feel sculptural yet intimate.
A neutral palette, raw materials, and sharp geometries alternate with soft surfaces and warm light, giving rise to an aesthetic that embodies the dialogue between strength and delicacy, between protection and freedom.
The outcome is a coherent and distinctive vision, where fashion becomes a visual language and image-making transforms into a sensory experience.
