We collaborated together with the eco organic cosmetics brand Palmea on the occasion of their re-branding. As an agency, we studied how to re-position the brand through a contemporary communication strategy, with a particular focus on developing new packaging for products in the #SKINplicity line.
Shea Butter, Serum Oil, Body Cream, and Gentle Cleanser are the four products that make up Palmea’s #SKINplicity line: revolutionary products designed to combat skin aging and restore skin’s lost resilience during the most difficult times. Few and ethical components for a minimalist line that aims for results, with products with multiple beneficial capacities, to nourish the skin only with the substances it really needs!
Minimalist like the design and TOV we interpreted for the creation of the new packs, whose design wants to make itself an expression of well-being and minimal simplicity, for a line of products with great cosm-ethical value.
