We took care of the communication for the project I’M BEYOND, the collaboration between I’m Isola Marras and Beyond, also thanks to the support of PR activities carried out by WeAreBusy.
The collection is the story of a magical adventure in an enchanted forest, with a modern witch, sophisticated but with a mysterious touch. Through dense trees, she gets lost in the dark forest, but her shoes are comfortable and durable, just like her bold and dynamic spirit.
I’m Beyond includes lace-ups, Chelsea boots and snow boots, all three featuring massive rubber soles and maxi dresses and chemises with black and white rose patterns.
The collaboration between the two brands is a demonstration of how Made In Italy is able to renew itself without losing quality.
