“Become one of us” is the name of the interactive Fast Art experience that Alpha Studio created in collaboration with young artist Greg Goya, on the occasion of the Spring Summer 2025 collection preview. “What makes you feel like family?” was the question that stood out on the interactive wall, above which passers-by could write their answers, making the installation fully interactive and engaging.
We took care of the live social coverage for the brand’s channels and advertising and follow up campaigns.